
NSFW Emoji Guidelines: Where's the Line?
Understanding platform rules for mature content in custom emojis and how to keep them appropriate.
You want to add a slightly suggestive emoji to your Discord server. Is it okay? Will it get your server banned? Different platforms have different rules about mature content in custom emojis, and the line between acceptable and inappropriate isn't always clear. Understanding platform policies, age-gating requirements, and what actually constitutes NSFW content helps you make decisions that keep your server safe while allowing appropriate expression.
Discord's NSFW emoji policy
Discord allows NSFW (Not Safe For Work) emojis, but only in servers marked as NSFW and only in channels explicitly marked as age-restricted. You cannot use NSFW emojis in general channels, even on NSFW servers. The emoji itself must be marked as NSFW when uploaded, which restricts its visibility to age-restricted channels only. This two-layer system prevents mature content from appearing in general chat while allowing adult communities to have appropriate emojis in designated spaces.
To mark an emoji as NSFW in Discord, check the "NSFW" checkbox when uploading. This doesn't prevent upload—it just restricts where the emoji can be used. NSFW-marked emojis only appear in channels that have been explicitly marked as age-restricted by server admins. Users must also confirm they're 18+ to access age-restricted channels. This creates multiple barriers preventing minors from encountering mature content.
Discord's definition of NSFW includes sexually explicit content, graphic violence, gore, and other adult themes. Suggestive content that's not explicitly sexual might be borderline—Discord's moderation is somewhat subjective. When in doubt, mark it NSFW. It's better to over-restrict than risk violating terms of service. Unmarked NSFW emojis used in general channels can result in emoji removal, server warnings, or in severe cases, server deletion.
Slack's strict workplace policy
Slack prohibits NSFW content in custom emojis entirely, regardless of channel settings or workspace type. This is because Slack is designed for workplace communication where professional standards apply. Even if your workspace is casual or non-work-related, Slack's terms of service don't allow sexually explicit, violent, or otherwise inappropriate emojis. The platform errs on the side of caution to maintain a professional environment suitable for all workspaces.
Slack's enforcement is complaint-driven—they don't proactively scan emojis, but if someone reports inappropriate content, Slack reviews and removes it. Workspace admins can also remove emojis that violate guidelines. Repeated violations can result in workspace suspension or account termination. For Slack, the rule is simple: keep emojis workplace-appropriate. If you wouldn't show it in a professional meeting, don't upload it as a Slack emoji.
Suggestive but not explicit content exists in a gray area on Slack. Mild innuendo or slightly risqué humor might be tolerated if it's not reported, but it's risky. A coworker or client who finds it inappropriate can report it, and Slack will likely remove it. The safest approach is to keep Slack emojis completely clean—no sexual references, no violence, no adult themes. Save mature content for platforms that explicitly allow it.
Twitch's emote approval process
Twitch reviews all custom emotes before approval and rejects anything sexually explicit, violent, or otherwise inappropriate. Their content policy is strict—emotes must be suitable for all audiences, including minors. This means no nudity, no sexual content, no graphic violence, no drug references, and no hateful imagery. Twitch's review process catches most violations before emotes go live, but approved emotes can still be removed if they're reported and found to violate guidelines.
Suggestive content that's not explicitly sexual sometimes passes Twitch review, but it's inconsistent. A mildly suggestive emote might be approved one month and rejected the next depending on the reviewer. Twitch's moderation has some subjectivity, which means borderline content is risky. If your emote gets rejected, you can't appeal—you just need to redesign it to be more clearly appropriate. The safest approach is to keep Twitch emotes completely clean and family-friendly.
Twitch also prohibits emotes that reference copyrighted characters, brands, or other intellectual property without permission. This is separate from NSFW concerns but equally important—fan art of characters in suggestive poses will be rejected for both copyright and content policy reasons. Original designs that are appropriate for all ages have the best approval chances.
What actually counts as NSFW
Explicit sexual content is clearly NSFW—nudity, sexual acts, graphic sexual imagery. This is straightforward and universally prohibited on platforms that don't allow adult content. Suggestive content is more ambiguous—innuendo, implied sexuality, or content that's sexual without being explicit. Different platforms draw this line differently. Discord allows suggestive content in age-restricted channels. Slack prohibits it entirely. Twitch rejects it during review.
Graphic violence and gore are NSFW on most platforms. Blood, injuries, weapons used violently, or disturbing imagery falls into this category. Even stylized or cartoon violence can be problematic if it's graphic enough. Platforms want to avoid content that could be disturbing or triggering, especially for younger users. Keep violence minimal and stylized if you include it at all.
Drug and alcohol references are often restricted, especially on Twitch and Slack. Emojis showing drug use, drug paraphernalia, or excessive alcohol consumption can violate content policies. Casual references (like a beer emoji for celebration) are usually fine, but explicit drug use imagery is not. Know your platform's specific rules—some are stricter than others about substance references.
Hateful or discriminatory content is prohibited everywhere. Emojis that promote hate, discrimination, harassment, or violence against groups based on protected characteristics violate terms of service on all platforms. This isn't just about NSFW—it's about maintaining safe communities. Even if content isn't sexually explicit, hateful imagery will be removed and can result in account termination.
Age-gating and channel restrictions
On Discord, NSFW emojis require both server-level and channel-level age restrictions. The server must be marked as NSFW (which requires server owner verification), and individual channels must be marked as age-restricted. Users must confirm they're 18+ to access these channels. This multi-layer system prevents accidental exposure to mature content. Even with these restrictions, NSFW emojis should still be marked when uploaded to ensure they only appear in appropriate channels.
The age-gating system isn't perfect—it relies on users honestly confirming their age. Discord doesn't verify age with ID or other documentation. This means some minors can access age-restricted content if they claim to be 18+. However, following Discord's requirements (marking servers NSFW, marking channels age-restricted, marking emojis NSFW) protects you from policy violations. You've done your part to restrict access appropriately.
For platforms without age-gating (Slack, Twitch), the solution is simpler: don't upload NSFW content at all. There's no way to restrict mature content to specific channels or users on these platforms, so everything must be appropriate for all audiences. This is why Slack prohibits NSFW content entirely and why Twitch reviews all emotes for appropriateness.
Consequences of policy violations
On Discord, unmarked NSFW emojis used in general channels typically result in emoji removal and a warning. Repeated violations can lead to server warnings, temporary restrictions, or in severe cases, server deletion. The severity depends on the content and whether it was intentional or accidental. Marking emojis NSFW but using them in non-age-restricted channels is also a violation—the emoji must be both marked NSFW and used only in age-restricted channels.
Slack violations usually result in emoji removal and a warning to workspace admins. If violations continue or are severe, Slack can suspend or delete the workspace. This is especially problematic for business workspaces where losing Slack access disrupts operations. The professional consequences of Slack violations can extend beyond the platform—inappropriate workplace content can damage company reputation and employee trust.
Twitch rejects inappropriate emotes during review, so they never go live. If an approved emote is later reported and found to violate guidelines, it gets removed and the streamer receives a warning. Repeated violations can result in emote upload restrictions or channel suspension. Since Twitch is a public platform with monetization, content policy violations can impact a streamer's income and career.
Best practices for mature content
When in doubt, mark it NSFW on Discord. If content is even slightly suggestive, mature, or adult-themed, mark it NSFW and restrict it to age-restricted channels. It's better to over-restrict than risk policy violations. Users who want mature content can access it in appropriate channels. Users who don't want it won't see it. This protects everyone and keeps your server compliant.
Document your server's emoji policy clearly. Create a channel or pinned message explaining what types of emojis are allowed, where NSFW emojis can be used, and how to report violations. This sets expectations and helps moderators enforce rules consistently. Clear policies prevent confusion and reduce accidental violations.
Regular audits catch unmarked NSFW emojis before they cause problems. Periodically review your emoji collection, especially if multiple people have upload permissions. Check that NSFW emojis are properly marked and only used in age-restricted channels. Remove or re-mark any emojis that violate your server's policies. Proactive management prevents reactive enforcement.
For platforms that don't allow NSFW content (Slack, Twitch), keep everything completely clean. No innuendo, no suggestive content, no adult themes. If you wouldn't show it to a child or in a professional meeting, don't upload it. This is the safest approach and avoids any risk of policy violations or workplace issues.
Handling borderline content
Borderline content—suggestive but not explicit, mildly risqué humor, innuendo—exists in a gray area where platform policies aren't always clear. The safest approach is to treat borderline content as NSFW on Discord (mark it and restrict it) and avoid it entirely on Slack and Twitch. If content could reasonably be interpreted as inappropriate, err on the side of caution.
Community standards matter. What's acceptable in a close-knit friend group Discord server might not be acceptable in a public community server. Consider your server's audience, purpose, and culture when deciding on borderline content. A gaming server with adult members might tolerate more than a professional community server or a server with mixed-age membership.
When borderline content gets reported, platforms usually remove it. The reporting system favors caution—if someone finds content inappropriate, moderators will likely agree and remove it. This means borderline content is risky even if it technically might be allowed. The cost of removal (lost emoji, potential warnings) usually isn't worth the benefit of pushing boundaries.
Platform-specific recommendations
For Discord: Use NSFW marking liberally. If content is even slightly mature, mark it NSFW and restrict it to age-restricted channels. This protects your server and allows adult communities to have appropriate emojis. Train moderators to check that NSFW emojis are properly marked and only used in appropriate channels. Regular audits catch violations before they become problems.
For Slack: Keep everything completely professional. No NSFW content, no suggestive content, no adult themes. Workplace communication requires professional standards. If your workspace is casual or non-work, you might be tempted to push boundaries, but Slack's terms of service don't allow it. Save mature content for platforms that explicitly permit it.
For Twitch: Design emotes to be family-friendly from the start. Twitch's review process is strict, and borderline content often gets rejected. Original, appropriate designs have the best approval chances. Avoid anything that could be interpreted as sexual, violent, or otherwise inappropriate. Your emote approval depends on passing review, so don't risk rejection with borderline content.
Reporting and enforcement
All platforms rely on user reports to identify policy violations. If someone finds an emoji inappropriate, they can report it through the platform's reporting system. Reports trigger review by platform moderators, who decide whether content violates guidelines. This means enforcement is somewhat subjective and complaint-driven—content that doesn't get reported might remain even if it violates policies.
However, don't rely on lack of reports as permission. Just because inappropriate content hasn't been reported yet doesn't mean it's acceptable. It could be reported at any time, and when it is, you'll face consequences. Proactive compliance is safer than reactive enforcement. Follow platform policies regardless of whether content has been reported.
If your emoji gets removed for policy violations, don't re-upload it hoping it won't get caught again. Repeated violations result in more severe consequences. Instead, redesign the emoji to comply with guidelines, or accept that the content isn't appropriate for that platform. Some content simply doesn't belong on certain platforms, and that's okay—use platforms that allow it instead.
Discord allows NSFW emojis in age-restricted channels when properly marked. Slack prohibits NSFW content entirely. Twitch reviews all emotes and rejects inappropriate content. When in doubt, mark content NSFW on Discord or avoid it on other platforms. Clear policies, regular audits, and conservative interpretation of guidelines keep your servers compliant and safe for all users. Create appropriate custom emojis here →
